Automattic buys Lean Domain Search and acquihires Matt Mazur

matt mazurAutomattic, the company behind WordPress, recently bought Lean Domain Search to add to the WordPress.com blogging platform.  The news was announced via the Lean Domain Search blog a couple days ago by Matt Mazur, who started and built the domain name generator.

You might remember that last month I wrote that Lean Domain Search shuttered the Brandable Domain Generator and Domain Name Trends offerings.  In addition Matt Mazur moved the website from a freemium model to being completely free.

This news makes sense as I assume Automattic mainly wants Matt to focus on integrating Lean Domain Search with their products and helping improve the WordPress blog platform.  The acquisition is being pegged as an “acquihire” which refers to when tech firms buy companies not necessarily for the products but the team that built it.  Typically in an acquihire the larger tech company will shutdown the original product and integrate it with whatever offering they want or need.

While a few of Lean Domain Search's useful offeings have been shutdown as far as I can tell Automattic has no plans to shutter Lean Domain Search and the plan is to integrate the platform with WordPress.com.  Currently users of WordPress.com can buy a domain name for $13 a and can map to their subdomain blog on WordPress to their domain.  There is no domain generating tool on the free blogging platform but that will obviously change in the next few months.

It's not clear whether Automattic bought Lightstone Software along with Preceden, a timeline maker that is another one of Matt's offerings. As far as I can tell there are no plans to shutter Preceden.  There is no word on whether Precden will be integrated with Worpdress or what Matt has planned for the timeline maker.  (I sent Matt an email to clarify but have not heard back.)

In my opinion this was a smart move for Automattic and Worpress as finding a good domain name can prevent a lot of people from starting a blog or website.  (I know since I get emails about it all the time.)  Automattic can get the benefit of people using Lean Domain Search on Worpdress.com and collect affiliate revenue when people use the site.  Since WordPress is 10 years old now they seem to be making more decisions like a tech giant.  It will be interesting to see what other acquisitions Automattic will make in the future.

While the news is impressive for a service that was built by a single guy, unfortunately impressing Matt Mazur's family with news that you are making news proved to be challenging.

Congrats to Matt and I am sure he will be a valuable asset to Automattic and the WordPress team.

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I am an auto journalist, blogger, writer, artist, and most of all dog lover. I like playing music with both my dogs, Cody and Sierra. I also love sharing quality content with the world.

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Adam Yamada-Hanff

I am an auto journalist, blogger, writer, artist, and most of all dog lover. I like playing music with both my dogs, Cody and Sierra. I also love sharing quality content with the world.

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