WordPress makes it easy to Embed Vine Videos

embed vine videosWordPress, the largest blog and content mangement platform around, has now made it hella easy to embed Vine Videos.  Now you can just take Vine.co URLs and paste them into WordPress and the videos will display in posts.  (The Vine video app is a Twitter backed start-up that allow users to shoot short 6-second videos and share on the web.  Vine has been quite popular among celebrities and social media junkies.)  The announcement was made about a week ago via an email WordPress sent out and on the WordPress.com blog.

To embed Vine videos it is a simple process.  Just take a Vine.co video URL and make sure to include “https” in front of the Vine URL and it will embed into a WordPress post.  Wordpress also allows you to specifcy width and height when embedding Vine videos.  Here is an example using one of my Vine video URLs;

If you don't feel like adding or specifying the width and height of a Vine video it will deafult to what is allowed by your theme.  In addition WordPress allows you to add a postcard parameter to the shortcode.

WordPress already has the functionality to embed videos from other video websites such as Youtube, Vimeo, DailyMotion, etc. by just pasting in the URL when you are writing posts.  (Of course sometimes WordPress doesn't like to cooperate and you need to embed the video code manually or it just won't work.)  Now with the ability to embed Vine videos WordPress is continuing to make the platform easier and more on the cutting edge with the changing tides of social media.

Recently Instagram, the widely popular photo sharing app, launched a video service to compete with the Vine app.  What would use Instagram video over Vine though?  They allow videos to be up to 15 seconds instead of only 6 seconds on Vine.

The news of Automattic adding this functionality to WordPress seems to have turned the tables in Vine app's favor, at least for now.  Of course I assume the Instagram video team is working right now on adding video functionality and maybe even with the Automattic.  For now though you can embed Vine videos in WordPress only.

The annoying thing thing about the Vine app is you can't login the video service on a desktop browser.  This makes it a bit difficult if all you want to do is go grab a Vine video URL to embed into WordPress.  You have to share the video on another social network, then grab the Vine URL to post it.  Probably not a huge issue for some people but it is something that I think could be improved.

 

What do you think of this news about Vine?  Are you going to be embedding Vine videos on your WordPress blog?

[Source – WordPress.com Blog]

Automattic buys Lean Domain Search and acquihires Matt Mazur

matt mazurAutomattic, the company behind WordPress, recently bought Lean Domain Search to add to the WordPress.com blogging platform.  The news was announced via the Lean Domain Search blog a couple days ago by Matt Mazur, who started and built the domain name generator.

You might remember that last month I wrote that Lean Domain Search shuttered the Brandable Domain Generator and Domain Name Trends offerings.  In addition Matt Mazur moved the website from a freemium model to being completely free.

This news makes sense as I assume Automattic mainly wants Matt to focus on integrating Lean Domain Search with their products and helping improve the WordPress blog platform.  The acquisition is being pegged as an “acquihire” which refers to when tech firms buy companies not necessarily for the products but the team that built it.  Typically in an acquihire the larger tech company will shutdown the original product and integrate it with whatever offering they want or need.

While a few of Lean Domain Search's useful offeings have been shutdown as far as I can tell Automattic has no plans to shutter Lean Domain Search and the plan is to integrate the platform with WordPress.com.  Currently users of WordPress.com can buy a domain name for $13 a and can map to their subdomain blog on WordPress to their domain.  There is no domain generating tool on the free blogging platform but that will obviously change in the next few months.

It's not clear whether Automattic bought Lightstone Software along with Preceden, a timeline maker that is another one of Matt's offerings. As far as I can tell there are no plans to shutter Preceden.  There is no word on whether Precden will be integrated with Worpdress or what Matt has planned for the timeline maker.  (I sent Matt an email to clarify but have not heard back.)

In my opinion this was a smart move for Automattic and Worpress as finding a good domain name can prevent a lot of people from starting a blog or website.  (I know since I get emails about it all the time.)  Automattic can get the benefit of people using Lean Domain Search on Worpdress.com and collect affiliate revenue when people use the site.  Since WordPress is 10 years old now they seem to be making more decisions like a tech giant.  It will be interesting to see what other acquisitions Automattic will make in the future.

While the news is impressive for a service that was built by a single guy, unfortunately impressing Matt Mazur's family with news that you are making news proved to be challenging.

Congrats to Matt and I am sure he will be a valuable asset to Automattic and the WordPress team.