Friend: “Adam, what are your White Hat SEO Techniques? What tools do you use?
Me: “There are None!”
You might think this is a strange response but that is the reality for SEO companies. I do mean that, there are virtually zero White Hat SEO techniques marketing and search engine optimization companies use to rank sites and build links.
Yes, White Hat SEO techniques do exist and people do use them. However, most of them are ridiculously time consuming. This includes guest blogging, submitting to article directories, social bookmarking, web directory submissions, straight up link requests, social media, etc. You could do all this yourself and do it all manually, meaning you don't have a computer program or bot do it. That's just not the way a lot of companies operate though and most will automate a lot of these tasks.
Big SEO agencies and firms that have a plethora of SEO tools and staff will still use programs to speed these tasks up. The reality is it's a pain-in-the-ass and they can spend money on SEO tools and software to do it quicker. The real question is why wouldn't you do the same thing? Even if you feel it's Gre yHat SEO or Black Hat SEO, it's what people do. Nobody is playing fair and it's not like it is a secret. I'll give you an example.
Lately I've been working on a local SEO campaign for a client. When I did a link analysis on the competitor ranking in the number 1 spot in Google I saw the company had a bunch of paid links in directory sites with the anchor text for the keyword phrase. Technically it is against Google's guidelines to accept money for a link or pay for links, but why would the SEO agency or the company ranking 1st care? They ranked the site 1st and did their job and the company is gaining business because of the favorable search ranking. Even it is a Greyhat SEO or even Blackhat SEO technique it's not like Google has caught them. I honestly doubt they ever will. It's been at the number 1 spot for quite awhile and lots of people buy links. It's been going on since the beginning of SEO practically and even the people in the 2nd and 3rd spot paid for links. So, what am I going to do? Recommend to this client we buy links from these directories and other sites to rank quicker, but I will explain Google's guidelines to him.
Get this through your head, just because Google says they don't like something or certain Blackhat SEO technique will not work, that actually is not always the case. Google tells you how they wished everyone acted and they wish the Google search engine worked. The way Google's algorithm actually works can vary a lot from what they say and can be quite frustrating for those new to the world of SEO. Follow all of Google's BS advice and you will not get anywhere. Most professional SEOs are going to tell you the same thing.
I will be honest a lot of the tools and techniques I use are not considered “Whitehat SEO.” I can't pull data in any other way without using some Google trickery. If you read my article on “6 Questions to ask a Search Engine Optimizer Before you Hire Them” you will understand why.
The big issue with Google is that they are out there in California holding hands telling themselves how awesome they are since they build self-driving cars and Google Glass. The believe everyone is in this internet thing together in a hippie commune and people will help each other out with links when necessary. That is never the case and if Google search engineers, especially Matt Cutts, wanted a reality check they should step out of their Google bubble and get out in the ‘real world' of trying to build and rank a website. They should also go read articles and posts that rank in Google instead of looking at fucking numbers all day, since nobody gives a shit about your algorithm. They only care when it doesn't work.
You might think this is jaded, but I am only trying to convey what reality is. If you want to compete I'd recommend you go out there and see what SEO Tools and Software you could buy to speed-up your link building. There are White Hate SEO techniques just… nobody sticks to them.