Millennials HATE New Domains More Than Older People

The media always likes to talk about the how millenials are changing the world. Young people always embrace change and the hip thing, right? Not true when it comes to new domains apparently. 

According to the British SEO (search engine optimization) company Varn, millenails HATE new domains more than older people. At least they don't trust new domain names as much as the older generation.  

Varn asked people across the United Kingdom (UK) this question. 

“Do you trust companies with and .com domains more than those with other newer domains such as .eu, .biz, .net, .fashion, .london and .digital, etc.?”

It should be noted that .EU has been around for over 10 years. The .BIZ domain has been around for almost 16 years and .NET… well that's been around for as long as .COM.  The big three extensions .COM/.NET/.ORG have all been around for 30 years.  So .EU, BIZ, and .NET are not “new” domain extensions.  However .FASHION, .LONDON, and .DIGITAL have only been available for a limited amount of time.  

Over 70% of people said they do not trust new domains.  This is not surprising considering new domain names distribute spam only. 

What was most interesting about Varn's research was the fact that Millennials and Generation Y trust new domains LESS than older people. Of the 25-34 year-olds surveyed;

  • 77.6% said  “I trust and .com domains”.
  • Only 21.3% stated in the survery that they “trust all domains the same”. 

When “Mom and Dad” were asked the same question, 55-64 year olds response;

  • 61% of them trust .com and domains more
  • 35% of them answered “I trust all domains the same”

That means the younger generation trusts tried and true .CO.UK domains and .COM domains 16.6% more.  While younger people trust new domains 13.7% less compared to older people. 

Young people trust don't trust these new domains. This makes sense if you think about it. If you are more used to using the web you get used to the standards. In the United Kingdom that is .CO.UK and .COM.  So that is naturally what young people trust. 

This totally explains why I need to help fix viruses and issues on older people's computers more often. They are visiting spam and malware sites that are on new domains getting the computer infected. Now we just need to educate older people to only use good country code top level domains (ccTLDs) such as .UK and .COM, .NET, and .ORG. Young people know intuitively to avoid new domains. 

Marekting, media, and society make us believe those that are Millenials and Generation Yers are supposed to always like the cool, new, and hip thing. Obviously this research and suvery show otherwise when it comes to browsing the internet. Particularly when it comes to new domains.

The claim from new domain registires, companies, and consulting groups is that these new domains are for the “next generation”.  That argument goes out the window if young people don't want to use them. More importantly if they don't trust a new domain space to begin with.

Amazingly older people trust new domains 13.7% more. Will you see new domain companies marketing to 55 – 64 year olds?  I doubt it because that's not a good use of marketing dollars. Why would you target a demographic that has money? ūüėČ

Are you a Millennial or in Genereation Y?  Are you older? What do you think of these findings?

68% of Australians prefer .AU Domains for Aussie Websites [VIDEO]

australia flag

The AusRegistry and the .au Domain Administration (auDA), the organizations that handle the .AU domain space, recently released a survey on how Australians feel about domain names.

Unsurprisingly it found that a majority of Australians prefer a .AU domain name when setting up a website. Roughly 68% said so in the survey out of over 3,000 asked.

.AU Survey Findings

  • 58% of domain holders surveyed have a .au domain name.
  • People chose to register a .au domain name because it is the ‚Äėmost popular domain type in Australia‚Äô and ‚Äėbest represents Australian organisations‚Äô.
  • .au domains are mostly used for a business website and email.
  • More than 80% of respondents used social media. Facebook remains the top choice at 69%.
  • 38% buy a domain name when they have an idea for a business
  • Australian businesses that do now own a domain name and previously expressed ‚Äėno need‚Äô to hold a domain name dropped from 67% in 2015 to 52% in 2016
  • The gender gap of women .AU registrants is closing, women account for 47% of domain holders. Compared to 44% in 2015 and 43% in 2013.

When Australians were asked,¬† “Who wants to expand their online presence?” the .AU survey found;

  • 39% of businesses without a domain name
  • 21% of people without a domain name
  • 22% of people with a social media presence
  • 7% of people without a social media presence

When asked Australians were asked, “How do you choose your a domain name provider?” The response;

  • 22% through a web design agency or firm
  • 24% through using a search engine
  • 18% through a personal recommendation

So how does the other 36% decide? I imagine they already have a domain name registrar they use.

When survey respondents were asked, “Why do you choose .AU?” the response was;

  • 47% said it best represents Australian organisations (or organiZations in America)
  • 19% value for their money
  • 58% think it is popular in Australia
  • 22% Trust the .AU domain extension

You can view the .AU inforgraphic here.  In addition you can download the and read and the full report in AusRegistry's Behind the Dot issue.

Australians have a close bond to .AU

In the United States the .US domain extension isn't a popular country code.  While in Australia .AU is a big deal and it seems this survey backs that up.

.AU recently celebrated it's 30th anniversary with over 3 million .AU domains registered.  AuDA plans to introduce direct .AU domain registrations in the future.  Currently .AU registrations are only allowed in .COM.AU, .NET.AU, .ORG.AU, etc. Here is a good video explaining how the .AU domain name space works if you are unfamiliar.

We've already seen Nominet introduce direct .UK domain registrations and New Zealand do the same with .NZ domains.  Will Australians take to direct .AU domain name registrations? We will see but the AusRegistry and auDA have only said it's coming not when direct .AU domains will be released.

What do you think of these .AU survey findings? Surprising or unsurprising? Did the .AU domain survey miss anything important?

.au Survey 2016 finding released [Press Release]

A survey of more than 3,000 respondents has revealed more than two-thirds would register a .au domain if setting up a new website.

AusRegistry and the .au Domain Administration (auDA) have today released the findings of the fourth annual .au survey, used to gauge Australian sentiment towards the .au namespace and how people interact with it.

This year’s findings support previous results as well as presenting shifts in sentiment and domain adoption.

AusRegistry Senior Director George Pongas said the survey was designed to better understand the Australian Internet user and their relationship with the .au domain namespace.

‚ÄúIt is not surprising that in its 30 years of operation, .au has become one of the most established and successful ccTLDs,‚ÄĚ Mr Pongas said.

“As a namespace it not only sits as one of the most popular ccTLDs, having ranked in the top ten for domains under management for a number of years, it is a namespace that continually strives to innovate and to safeguard its users.

‚ÄúOn behalf of AusRegistry I would like to thank auDA and the Australian Internet community for their support and assisting us with this important research into the .au namespace.‚ÄĚ

auDA CEO Cameron Boardman said a thorough understanding of market place needs and regular tracking of how to meet the expectations of stakeholders were central to the future strategic plans for auDA and the .au domain namespace.

‚ÄúThe .au research findings, conducted by AusRegistry, constitute some of the tools we reference, when we review and aim to improve the services we deliver to the Australian digital community,‚ÄĚ Mr Boardman said.

‚ÄúIt‚Äôs an important time in the .au landscape. Continuing to seek feedback which can offer us a more comprehensive insight, will be critical for the ongoing success and relevance of .au.‚ÄĚ

The .au survey was conducted in July 2016 and received a total of 3,011 responses.

Questions were based on previous surveys and covered the major themes of Demographics, Online Behaviour and Communications, Online Presence, Australians and Domains, and Australians and .au Domains.

Flippa adds Request Reserve button, allows Reserve Price to be shared Automatically

request reserve

Flippa, a marketplace to buy and sell websites and domains,  seems to have added a new “Request Reserve” button for auctions.

I noticed the new Request Reserve button after checking the website for any domain or website deals. Where you used to see the “Request Reserve” button it would read “Reserve not met”.

For those unfamiliar with Flippa you can set a reserve price, meaning you will not sell your digital asset below that amount, in an auction.  According to the Flippa Rules for Sellers;

The reserve price may not be made public by any means.

That means if you set a reserve price you can't publicly state what it is. However the marketplace does allow you as a seller to tell a user the reserve price privately if they request it.

If you have ever sold or bid on any auctions on Flippa perhaps you've experienced asking or being asked “What is the reserve price”? ūüôā It is quite common for buyers to ask before bidding so they know if they even have a shot at winning the auction.  Sellers can disclose the reserve price if they wish but are not required to do so.

Flippa must have realized the amount of private messages going through the system was so great,  why not build it into the system. Hence the Request Reserve button seems to have launched something in the past week.  I can't be sure though as I don't check Flippa every single day.

One of two things will happen if you click the “Request Reserve” button on Flippa. You will get this message;

If the seller decides to disclose the reserve price of this listing, you will be notified by email automatically.

Obviously if the seller wants to tell you the reserve price you will get it. This is without you having to private message them and ask. 

The alternative is you will get a message like this.

The current reserve price is $1000. Bidding for this auction currently starts at $1.

This means the seller has chosen to show the reserve price automatically.  This will probably save Flippa lot of resources and storage space in the long run.

A pretty nice new feature for buyers of websites and domains on Flippa.
What do you think of Flippa's new “Request Reserve” button? Do you think this will make buyer and selling more convenient on the marketplace? Will you use the “Request Reserve” feature as a buyer and seller?

Dynadot Review – Great Domain Registrar for Professionals

It's been awhile since I've done a domain registrar review so I thought I'd write-up a Dynadot Review. I've been using Dynadot for a little while¬†and the company is pretty well known in the domain space… honestly I haven't seen many reviews of Dynadot. ¬†So this should be helpful for anyone that is thinking of using them as a domain registrar.

dynadot review

Dynadot Review

When you go to the Dynadot About Us page it reads;

Dynadot is an ICANN accredited domain name registrar and web host located in San Mateo, California. Founded in 2002 by a software engineer, our primary focus is engineering and design excellence.

“Founded in 2002 by¬†a software engineer” tells you¬†everything you need to know about the Dynadot experience. What does that mean? Keep reading this Dynadot Review to find out.

User Interface

Dynadot has a nice clean user interface without a lot of fluff. I like simple interfaces that are not cluttered. I've noticed a lot of companies these days try to to do clean UIs but tend to make it more complicated than necessary. Unfortunately I feel the Dynadot user interface falls into this issue as it is somewhat confusing.  For instance everytime I try to change nameservers on a domain name through the Dynadot backend I am always confused on how to do it. You can't just select a domain name and make a nameserver change.  You have to go into a few menus deep to do it.  Other DNS changes for domain names are the same way.

Dynadot's solution to this though is having an extensive knowledgebase about how to perform functions in the user interface backend.  They also provide community forums if customers have questions they want answered by other customers or Dynadot employees. I guess Dynadot assumes that many of their customer's will Google to figure how to perform DNS changes. My thought is customers shouldn't have to Google to figure out how to do things in your user interface.

Once you figure how to make DNS changes though and how all the menus are situated, you'll be surprised and impressed with the options you have with Dynadot. You can control a lot of DNS aspects easily.  Nameserver updates are incredibly quick.  Usually I find it doesn't take longer than 10 minutes in most cases and usually it happens much faster than that. Typically I clear my browser cache and noticed that DNS domain changes have already been updated on my end.

Dynadot Customer Support

Dynadot has good customer support if you have questions that can't be answered via the knowledgebase or community forums.  Usually you can connect with a Dynadot support agent via the chat window quickly most times of the day.  Not that many other domain registrars offer chat support (that I am aware of), except for Internet.BS and NameCheap. No complaints about Dynadot support as it is quick, easy to access (most of the time), and you tend to get your questions answered all the time.

Dynadot Features

Once you get the hang of using Dyandot, and get past the clunky interface, you begin to see why they have a good reputation in the business among domain professionals.

For individual landing pages for domain extensions they list a ton of useful domain information that other registrars don't. Like what? Dynadot shows the renewal grace period, deletion period, if you can use whois privacy on an extension, whether a domain supports non-roman characters as an IDN (internationalized domain name), registration pricing, renewal pricing, transfer pricing, etc.  To get a better idea check the Dynadot landing page for .ME.  This is probably one of the best things about Dynadot, they provide useful information like this that other domain registrars seem to make difficult to find. 

Another nice feature about the Dynadot landing page is that when you search for a domain on the specific landing page it actually searches for your search query in that extension. Other domain registrars have landing pages for say the .ME extension, but if you do a search on that page it won't actually search for what you typed in the .ME namespace.  In addition they show what prices you pay for a Basic, Bulk and a Super Bulk account. (Read the pricing section to better understand.)

Dynadot supports DNSSEC (domain name security extensions) with more domain extensions than I've seen for any consumer domain registrar.  According to this ICANN page Dynadot supports DNSSEC in these extensions;

.com .net .org .biz .be .cc .de .eu .in .la .lt .me .pl .pw .sx .tv .me .uk .us

For those that want to deploy DNSSEC¬†you would definitely consider using Dynadot first I would imagine. Of course… who wants to hassle with DNSSEC deployment? ūüôā

One great feature for those that live in countries outside the United States is that Dynadot supports a lot of county code top level domain names (ccTLDs). Many domain registrars that might good support and pricing may not support as many ccTLDs as Dynadot or not at all. This sometimes is an issue if you are a company or web developer with a lot of foreign business. The only ccTLD that Dynadot does not support to my understanding is .IO (Indian Ocean) which probably most people don't care about. Of courese .IO is popular among hackers and developers.  People who read my website know that .IO sucks and makes people lose money.  At least it made me lose a lot of money!

Dynadot also has good support for IDNs (internationalized domain names) which means domains that are in different languages. This could include traditional extensions like .ORG and new IDNs top level domains.  That means what is right of the dot is in a different language.

Dyandot is one of the few registrars that allows you to approve outbound domain transfers. This came in handy during the summer when I was selling of a bad one word .NET domain name that I was hoping to build, but never got around to it. The buyer wanted to transfer to GoDaddy and the transfer process was seamless and only took one day. The buyer was happy and I was happy with how fast the transaction completed. I was not happy that I lost money on that crap one word generic .NET domain though. DO NOT buy one word .NETs. I'd rather build sites on .ORGs honestly and I've found a lot other people feel the same way too. Tangent? Yes, but be aware of the terrible .NETs! ūüėÄ

Dyandot Pricing

Dynadot domain pricing is extremely reasonable for most of the domain extensions they support.  They are either one of the least expensive registrars in terms of pricing or close to it.

If you want to save money they offer discounted Bulk¬†pricing if you spend more than $500 a year with them. ¬†If you spend more than $5,000 a year you qualify for¬†Super Bulk pricing. ¬†How do you keep track of how much you spend? Dynadot actually has a nice feature in the backend that tells you how much you've spent with them over the past year (365 days). This is nice since I often forgot how much money I spend, or waste, on domain names. ūüôā You can also prefund the account to qualify for Bulk or Super Bulk pricing.

One issue I have with Dynadot pricing is that they charge $3 per domain for whois privacy. While this isn't price gouging as many other domain registrars charge $3 per domain for whois privacy, including NameCheap, many competitors do not. This includes new domain registrars like NameSilo, Google Domains, and Uniregistry as well as Internet.BS and DomainMonster which offer free whois privacy for supported domain extensions. If you are Super Bulk customer Dynadot offers privacy for free.  I guess this makes sense since there is an administration cost for whois privacy, but the less domains you own the more likely you would want to use whois privacy. The more domains you own the less likely you would need to use whois privacy for the majority of domain names you own.

Dynadot Backorders

One of the reasons I signed up for an account with Dynadot is that they offer the lowest priced backordering for domain names in the industry. For .COM, .NET, and .ORG domains they charge $15.99, which can't be beat.  When I originally got an account they actually were charging $14.99 per backorder. Can Dynadot compete with larger drop catchers like DropCatch, SnapNames, NameJet, Pheenix, etc though? No, as Dynadot only has about 20 or so drop catching domain registrars accredited with ICANN. This sounds like a lot of domain registrars, but it isn't nearly enough to compete with the dropcatch big players.

I will say that a Dynadot Backorder can catch an ok name once in awhile.  Dynadot recently got a good 8-letter .COM domain and a good one word .NET I'd been waiting to drop for awhile.  (Generally 1-word .NETs are terrible and I NEVER recommend buying them but this was something I was buying for a client.) I had backordered both of these domains at Pheenix, which I expected to beat the Dynadot backorders. To my surprise Dynadot caught them, it just depends with domain backordering.

Just recently though Dynadot missed a good domain name I was hoping to catch to SnapNames. (SnapNames supports sucks btw, so I don't use them anymore.)  I backordered the usual places but was kind of hoping Dynadot would catch it. Who doesn't like saving money on domain backorders and domain names?

I equate a Dynadot Backorder to asking out a 1000 supermodels. I know most people who read this awesome website are pretty good catches… however you might only convince 1 out of 1000 supermodels to go out on¬†a date¬†with you. ¬†Even though we know you are¬†a good guy (or gal), Dynadot ain't gonna help you catch many supermodel domain names. Does this make¬†sense? ¬†Well… This is the best analogy I could come up with, so yeah whatever.

That's pretty much the game you play with a Dynadot backorder. You are much better off going with one of the other larger drop catching services if you really want/need a supermodel domain name. Just don't entirely discount Dynadot backordering but do not count on it.

Dynadot Dogs

This is completely subjective to people who like dogs, like myself, but I like using Dynadot since they have a big picture of a dog on their social media pages. They also frequently post pictures of office dogs on Twitter I've noticed. It seems Dynadot allows dogs in their San Mateo offices, which I think is pretty awesome.

Since people who know me know¬†I am huge dog person with Cody and Sierra the Singing Dogs, I consider this a big plus and a good reason¬†to use Dynadot. Sounds silly and subjective but hey if you¬†are a Dynadot competitor reading this, better post dog pictures to make dog people like me happy. ūüôā

Final Thoughts about Dynadot

While Dynadot is a great domain registrar, like the title says I feel it's¬†really for professionals. When I use a web service I often ask, “Would I recommend this to friend or family?” In this context the answer is “No”I wouldn't recommend using Dynadot to most of my friend, family, or anyone that isn't familiar with domains, web hosting, and techy stuff.¬†¬†Generally you would need to know¬†what you are doing with Dyandot as it can be frustrating at times using them as a domain registrar. This isn't necessarily a bad thing I just think Dynadot caters to¬†professionals¬†and that is their¬†main customer base and market.

You get the feeling all the time using Dynadot that is run by an engineer for engineer types. Dynadot developers thought out a lot of features and provided a lot of great information for using Dynadot. However that doesn't mean it is easy or straightforward to use all the time or things are designed well for customers.

My inclination is to use NameSilo for most of domain needs at the current moment.  If Dynadot were to streamline the User Interface and offer whois privacy, I'd seriously consider moving my important domain names to them.

I'd probably use Dynadot more if I owned hundreds of domain names or had specialized needs. This pretty much means managing a domain portfolio for a company, DNSSEC, Internationalized Domain Names (IDNs), or needing to make very specify DNS changes.

If you enjoyed this Dynadot Review I'd recommend you read my other domain registrar reviews as well;

Have any questions about Dynadot? Want to share a good/bad experience using Dynadot as a domain registrar? Let me know with a comment below.

Editor's Note – I only included a few “Refer a Friend” links to Dynadot in this review. It's kind of like an affiliate program but you get¬†Dynadot¬†credit if you use one of the links and so do I. Nobody can buy or pay for my opinions on this website and everything you have read is¬†my own words. ¬†

10 Master WordPress Developers that use WordPress Default Themes

Quite often people ask me why this website looks plain. People often harangue me, “Why don't you have this featured¬†or that design?” For people in the know about WordPress they usually say, “Why are you using a default theme?”

The answers to these questions is simple, I don't like spending time solving WordPress theme and plugin issues. On several of my websites I've solved a whole lot of problems with custom themes, themes bought from 3rd party vendors, and themes I've tweaked myself over the years.  There are a range of issues you can encounter using a plethora of plugins and WordPress theme tweaks. On a lot of my websites I've left some of these issues just sit there for months as I've wracked my brain trying to fix them.  One example is a news site I help run still has a broken RSS feed because we haven't gotten any help from the theme developers and we can't fix it ourselves.

I'd like to think I can hang with serious WordPress developers, although I have solved a fair number of WordPress issues, I can't really. So for some of my websites I just opt to use the default Twenty Fifteen theme. For the time being I want sites up with as little hassle as possible. Using a default theme provides that for the most part.

To people who think using a WordPress default theme is lame I usually point out many WordPress developers and leaders utilize default themes. Often the reply is, “Who?” and I have to list of some names I can't always remember.

To combat this and show the world that master WordPress developers can use default themes too I've compiled this list. The majority of people on this list work for Automattic, the company behind WordPress, in some capacity.

Next time people want to question me, or you, here is the proof that default themes are perfectly fine.

wordpress developers matt mullenweg

Matt Mullenweg

The guy that founded and coded the most popular content management system (CMS), WordPress, on the web today uses a default WordPress theme.  Matt Mullenweg uses the Twenty Thirteen for his personal blog Ma.TT with some color and design tweaks. I can only assume that he had a lot to do with the design and layout of Twenty Thirteen and therefore likes using it himself. Why not use what you built for WordPress?

While building the most popular CMS is pretty cool, what's even cooler about Matt is that he plays saxophone. We all know people who play saxophone are incredibly cool. Especially when your band consists of singing dogs. ūüôā

Andrew Nacin

Andrew Nacin is a lead developer of WordPress and one of only a handful of people with full commitment access to the WordPress core.  In laymen's terms this means he is pretty damn good with PHP, the programming language that Wordpress is built on.

For quite a long time Andrew Nacin used the default Twenty Ten WordPress theme on his blog. I assume Andrew was too busy working with PHP code and WordPress core to worry about designing his own website. Recently though it seems Andrew decided to update to the Twenty Fifteen default theme for his personal site.

Unfortunately for the WordPress community Andrew has “gone to the dark side”, he now works for a¬†government agency. He does not contribute to the¬†Wordpress core code as much as he has taken a job with the¬†US Digital Service. I guess this is some new government agency within the White House to that aims to solve¬†issues with ¬†digital and web services that agencies offer. ¬†I hope for everyone's sake it is not just another way for a government bureaucracy to burn¬†more¬†taxpayer money.

Since the White House still uses the the vomit inducing CMS Drupal, I'd say the US Digital Service has not done it's job.  We shouldn't blame the people that work there though, we all know Washington DC bureaucrats love things that don't work properly.

Mark Forrester

Mark Forrester is the founder of WooThemes and the most popular ecommerce WordPress plugin, WooCommerce. Forrester's company, based in South Africa, was acquired by Automattic in May of 2015.

Mark uses the Twenty Fifteen theme with a couple of color and design tweaks. He even states on his Bio page;

This site uses the Twenty Fifteen WordPress theme with some minor customizations made via a child theme.

Why isn't Mark Forrester using a WordPress theme from WooThemes? I have no idea. I'm sure Mark Forrester doesn't care as he made plenty of dough, and probably continues to make plenty of dough, for Automattic via WooThemes and WooCommerce. Why make things complicated?

Forrester rocks South Africa's country code top level domain (ccTLD) .ZA for his personal website too.

Donnacha O Caoimh

Don't ask me how to pronounce his Irish name but Donncha O Caoimh was the first Automattic employee.  He has worked on numerous WordPress plugins and current helps with PollDaddy, which helps a webmaster manage polls and surveys within WordPress.

For his personal website he also the Twenty Fifteen theme. The background is tweaked and in the footer I noticed it's called “Z9 Twenty Fifteen” as his website is Z9.IO. ¬†I'm unsure of what Z9 is but it seems that Donncha switched to using¬†a .IO domain now instead of .IE domain, which is the ccTLD for Ireland. Personally I'd rather use a .IE as people who read my articles know I am not a .IO domain fan.

Takashi Irie

It is unsurprising to see Takashi Irie using the Twenty Fifteen theme. Why? He was the lead designer/developer for it. ¬†Since he works for Automattic as Theme Generator it must be pretty pleasing to see so many people use Twenty Fifteen. Especially a lot of his Automattcian colleagues.¬†Doesn't look like he has even made any tweaks or upgrades to it. Why mess with theme perfection? Obviously Japanese people design and build the best stuff. ūüôā

Ian Daniel Stewart

Ian Daniel Stewart was a project lead for Twenty Fifteen along with Takashi Irie. He uses the WordPress default theme along with Irie.  Unfortunatley he CSS'ed his background and sidebar into a mustard yellow. Can some Automatticians convince him to switch color schemes?

David A Kennedy

David A. Kennedy works a Theme Wrangler and Theminator for Automattic. He wrangles themes for, is part of the WordPress Accessibility team, and contributes to the Underscores Theme. Underscores is specifically for hacking and making awesome tweaks. Kennedy uses the default Twenty Fifteen theme with a sparkly background.

Jack Lenox

Jack Lenox is a Design Engineer at Automattic.  Like many of his WordPress colleagues he uses the Twenty Fifteen default theme with a black background but keeps the blog posts white. He also lives in the United Kingdom where he can enjoy unfettered access to Top Gear, the greatest car show of all time.

Daniel W Robert

Daniel W. Robert is a Theme Wrangler, at you guessed it, Automattic. For his personal site he uses Twenty Fifteen with a gray background and a black sidebar.  lives in Greenville, South Carolina.

Kirk Wight

Kirk Wight is another Theme Developer for Automattic. He helps make as awesome as it can be. Wight uses the Twenty Fifteen theme and I don't see many tweaks accept the sidebar has a widgets to his social profile.

Wight is Canadian and helps organize Wordcamp Vancouver. He is original from Montreal though. Kirk Wight likes rocking Canada's ccTLD, .CA, much like Mark Forrester likes using .ZA for his country, South Africa.

Sooo… Why do so many top WordPress Developers¬†use WordPress Default Themes?

You'll have to ask these Automatticians and WordPress Developers. I assume the reason is because the are so busy designing and building themes for the entire world and working on WordPress, they don't have much time to worry about designing their personal websites.  As you can see though using the Twenty Fifteen theme is fine as it is slick, fast, and looks good.

Even this whole article shows using default themes if fine, I should let people know I will be redesigning and Singing Dogs in the coming months.  They need more than what Twenty Fifteen can provide I just need to decided on what design and platform to use. Have any suggestions? Feel free to let me know with a comment below.

Also, do you know of anyone else who works at Automattic that uses a WordPress default theme? Do you know anyone that has a high traffic website with a default theme? Leave a comment below and let me know.

Subdomains and SEO

Subdomains and SEO, this is a hotly debated topic in webmaster and Search Engine Optimization (SEO) circles when you are setting up a new site or reconfiguring one for yourself, someone else, or a company or organization. Should you use subdomains or subdirectories? Do Google and other search engines treat them differently? Read on to find out the differences of subdomains vs subdirectories as seen through the eyes of someone that's actually built sites.


For those reading this that may not be sure what a subdomain is basically it would something like Р Рwhich might be a news portal separate from this site about internet marketing, SEO, and other web topics.  (That subdomain will just forward here.)

Why would people use subdomains?  Basically it allows for maximum flexibility when working with different types of content management systems and allows you to separate your site into different areas and make it clear for a visitor.  Perhaps I might want to start a forum and use different web hosting than I'm currently using on my main site,  The forum could take more resources than a simple WordPress blog.  By using a subdomain I could point Р Рsubdomain to another web hosting company if needed.


Basically this just means that you install a content management system (CMS) or software into a folder on the domain you are already using. For instance Р Рwould be a subdirectory.  Usually subdirectories are more popular than subdomains as the majority of CMS scripts support using subdirectories instead of subdomains.  This site might be harder to navigate if all the URLs were subdomains.

Subdomains and SEO

Most webmasters will tell you subdomains will show up differently in SERPS (search engine results pages) and there is a big difference when building sites on subdomains.¬† Google and other search engines tend to treat sites that are built with subdomains as different types of sites, even if that was not the webmasters original intention.¬† Often it just works out that if you build a site using subdomains you'll have a hard time getting a search engine to think it's “Ok” to be that way.

This is why blogging services like Blogger, WordPress, Tumblr, etc. use subdomains instead of subdirectories when giving you a free URL.  It doesn't usually pass pagerank or link juice your way and Google knows to treat that subdomain differently than a page.

Below is a explanation from Google's Matt Cutts about Subdomains and Subdirectories.  As usual with Google advice it's not that clear but it's good to watch.

Subdomains and Subdirectories – Matt Cutts

I'm interested in finding out how Google currently views subdomains — whether there's any difference between a site structured as a group of subdomains and one structured as a group of subdirectories.
Bob, Somerville, MA

Have an opinion about subdomains and SEO? Let me know with a comment below.

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