Jack Threads, an online retailer for mens clothes, has just made a big mistake with the Breaking Bad Finale. Last night an email was sent out by the company which had a spoiler for the Breaking Bad ending in the subject line.
Since I haven't seen the Breaking Bad Finale, or any of the final episodes yet, it isn't clear to me whether it was a fake spoiler or the real thing. Either way it clearly was a stupid move by the menswear company. I checked Jack Thread's Twitter feed and they have been getting a lot of customer backlash over the email. Whoever decided it would be edgy, fun, and with the times clearly needs to be fired. I mean seriously, what the fuck were you thinking? Checkout all the Tweets that were sent out by angry Breaking Bad fans that were on the Jack Threads email list.
— Devon Grousis (@DevyWevie) September 29, 2013
— Aldous Huxtable (@ErnestWilkins) September 29, 2013
— TFM Tech Guy (@TFMTechGuy) September 29, 2013
— Lance Windholz (@ecnal15) September 30, 2013
— matthew sedlacek (@_itsmatthew) September 29, 2013
— Reed Kremer (@ReedKremer) September 30, 2013
So I got an email from Jack Threads titled Breaking Bad spoiler alert:… and before I could look away I saw what happens and Im PISSED!!!!!
— AP (@_AG3_) September 30, 2013
Just unsubscribed to @JackThreads and deleted their app after their Breaking Bad “spoiler” email. Desperate marketing ploy.
— Frank Esposito (@FBEsposito) September 30, 2013
— Ken Romano (@kenromano) September 30, 2013
Disappointed that @JackThreads just sent me an email telling me breaking bad spoilers… WHY
— Andrew Tanner (@andrew_tanner) September 30, 2013
— Evan Benner (@EvanBenner) September 29, 2013
Dear @JackThreads – putting a Breaking Bad spoiler as the subject line of an email is one of those things that you joke about but don't do.
— Dustin Godsey (@dgodz) September 29, 2013
What the hell @JackThreads… your email blast just had a Breaking Bad spoiler? Please fire whoever thought of that stupid idea. Terrible.
— Zach Tratar (@zachtratar) September 29, 2013
I guess Jack Thread's assumes everyone has a cable, a Digital Video Recorder (DVR), and doesn't watch Football on Sundays. I guess they don't do much market research for their target audience then. This leads me to assume Jack Threads employees are butt fuckers that are complete amateurs at digital and email marketing.
I should make it clear that I am actually not on Jack Thread‘s email list and I don't buy from them. I heard someone complaining about it yesterday when he checked his email. (While we obviously were not watching Breaking Bad.) He was furious and wrote them a long angry letter and said he isn't going to buy from them anymore.
Personally now I am definitely NOT going to join Jack Thread's email list or buy anything from them. Even if the spoiler turns out to be fake, it isn't a good tactic to intentionally trick or mislead customers that are on an email list. Typically these customers are the most loyal and profitable for a company.
Did you get the Jack Thread Breaking Bad spoiler email? Were you angry they ruined the Breaking Bad ending for you? Are you not going to buy clothes from them again? Let me know how you feel about it below as I'd be interested to hear what Jack Thread's customers think about the Breaking Bad Finale spoiler.