6 Questions to ask Yourself Before you Buy SEO Software and Tools

seo software and toolsIf you are a search engine optimizer, internet marketer, blogger, or small business owner you are probably always looking for ways to get an edge over your competition.  This makes you always on the lookout for new search engine optimization (SEO) software and tools to buy to add to your SEO toolkit.

Companies that build and sell SEO software and tools won't like me saying this but a lot of times I see people needlessly waste money on these SEO programs.  To be honest with all of my readers I've been one of those people.  If you have also wasted money on SEO software I can tell you that the issue, like buying anything, is that you don't ask yourself the right questions before opening your wallet.  To try to save my blog readers time, money, and hassle I've decided to make this list of “6 Questions to ask Yourself Before you Buy SEO Software and Tools.”

1. Do I need this SEO Software or Tool?

Sounds pretty simple and like common sense, right?  Not quite.  A lot of people will just buy any SEO program or tool because they saw on some forum or blog that it was supposedly really useful.

What you need to understand is that most SEO software and tools have fairly good affiliate programs.  Meaning the blog or site owner gets money if you click through their link to buy it.  (Just so everyone is aware I have nothing against affiliate links and use them on this blog.)  The reason I want you to realize when someone is using affiliate links is that most people don't.

Consider if the person is recommending the product on the merit of it's usefulness or if they just want to collect affiliate money.  Just because someone recommends something doesn't mean you have to buy it.

2. What will I use this SEO Tool for?

I guess this goes into question #1 but I'd recommend you ask yourself this anyway.  You need to have a clear idea of how that SEO tool or SEO software you are going to be paying for will be helping your online business.

If you can't think of an area where the tool will help you, then just don't buy it.  If the SEO tool seems legitimate, you know what you will use it for, and it's going to fill a specific SEO need you have, then go ahead and open your wallet.

3. Is there good Documentation and Tutorials?

Before I put any money on the table for SEO tools or SEO software I like to check the website and see if they have a reasonable amount of documentation.

For instance I want to know if the software has any bugs.  Issues with certain operating systems might be something you want to think about.  If you use Mac computer you will probably need to run most SEO programs in Parallels, which emulates Windows in a virtual environment.   Most SEO developer don't spend time making a version for Macs or Linux desktops.  Often times in the documentation they will state if there are issues of it's been tested in Parallels or WINE (like Parallels but for Linux).

I also like to understand how the SEO software works and what it does.  Is an SEO tool that can be used for whitehat or is just for blackhat link building techniques?  Consider who built and who the developers are behind it too.

The creators of any SEO software should have clear and easy-to-understand video and picture tutorials on how to use it and state specifically why you need it.  This will make your decision for question #2 easier.

4. Is this SEO program Easy to Use?

If you don't understand how to use the SEO program and software, you will have just wasted your money.  If you check the documentation and tutorials this should give you a clear idea of the difficulty for picking it up.

I've personally found that most SEO programs and tools have a learning curve higher than average.  So you will need to put time into learning but do consider how much time you want to put in. 1 hour or less?  A week?  Keep in mind a lot of SEO programs are built by programmers and NOT people that are great with intuitive design layouts.  Often they focused on making things easy-to-use, but failed miserably.

Most creators of various SEO tools will offer a short free trial period before you buy so you can see whether it's useful, easy-to-use, and will fit your needs.  They vary in length but usually are between 7-30 days for a free SEO software trial period.  Some don't but I'd take advantage of any free trials.

5. Is the Support Good?

If support is non-existent or isn't helpful, don't buy.  I've been surprised by how many times I've needed to contact support for an SEO tool due to an unexpected bug or issue.

I usually recommend you send an email after looking over the documentation, FAQs, and tutorials and see how long the response time is and what the response is like.  If they seem helpful and answer your questions clearly that's a good sign.  If not, you might want to move on and keep searching for another SEO software with the tools you need that has responsive and helpful support.

6. Can I afford these SEO Tools or SEO Software?

A lot of SEO tools comes with monthly subscription costs which can be quite costly.  The reason for this is that most SEO programmers know that marketing and SEO agencies often charge a king's ransom.

Most of us probably don't have a huge amount of money to drop on every single SEO tool that we feel we need.  So don't break the bank by overextending your finances.  Again, it's common sense but if you can't afford something don't buy it.  If you feel you need that SEO software with a monthly subscription cost for your toolkit ask some friends or family with websites that wan't better Google rankings if they want to split the monthly cost with you.  All of you could then save a ton of money learning and building links on your own sites.  You will have to all collectively ask questions 1-5.

I usually try to find SEO software that does not have a monthly or yearly renewal.  I like to pay once and forget about it.  That's just easier for me and my wallet.  Also I like to weigh whether the software will cover the cost of buying it.  Meaning can I make back what I spent on the SEO tool?  You should consider the same thing too.

Sometimes it might be worth it to check around first to see if there is something for free that can fill your SEO needs.  Honestly for something like basic keyword research you probably won't need much else besides the Google Keyword Planner.  If you want free keyword rank tracking all you need is Google Webmaster Tools.  Most of the time though you will find you need to spend money on buying an SEO tool, unfortunately.

Final Thoughts on Buying SEO Software and Tools

My final recommendation would be to just watch out for any shyters selling useless SEO tools or ones that will get you banned or deindexed by Google.  There are a lot of people selling useless products out there and I met plenty at Affiliate Summit.

I hope you've found my “6 Questions to ask Yourself Before you Buy SEO Software and Tools” useful and helpful.  If you want to refer to these next time you are considering purchasing any SEO Software and Tools feel free to bookmark this article.  If you have any questions or comments to add feel free to leave them below.

Battle Royale vs Hunger Games: Similarities & Differences

Are you excited for the new Hunger Games sequel hitting theaters this weekend The Hunger Games: Catching Fire?  If you are you might be surprised to know that The Hunger Games is a ripoff of a 2001 Japanese film ‘Battle Royale.'  What is the plot of Battle Royale?  In a dystopian future a class of kids are put on an island and forced to kill each other until there is only 1 sole survivor.  Sound familiar?  Yeah I thought so but maybe Suzanne Collins, the writer of The Hunger Games trilogy, doesn't agree.

To have a bit of fun for all the people going to see the movie Catching Fire this weekend I thought I would do a match-up and head-to-head comparison of Battle Royale and Hunger Games.  We will compare character similarities and differences, plotlines, character, and how each originated into a movie.

battle royale vs hunger games

Battle Royale vs Hunger Games

*I should let people know that I will be revealing what happens in both Battle Royale as well as The Hunger Games movies.  I will try to not have too man spoiler but it's envitable if I am going to do a comparison.  So If you haven't watched either movie then you might want to stop reading.  Of course why would you stop reading an awesome article on one of the best blogs on the internet? 🙂

If you want to watch either movie they are both currently available on Netflix.

The Books

First off let's examine how Battle Royale and Hunger games got made into movies.  Each started off getting onto the silver screen in a similar way, books.

Battle Royale Book

The Battle Royale movie was based off a book by Koushun Takami.  The novel first debut in 1999 but was completed in 1996.  The book has been translated into many other languages which includes Chinese, French, German, Italian, Russian, Norwegian, and Hungarian.  The book was published in English in 2003.

The book Battle Royale spawned a Japanese manga series, which are comics with a specific Japanese drawing style, and several movies which includes Battle Royale 2: Requiem and Battle Royale 2: Revenge.  In total that means there are 3 Battle Royale movies.  Sound like another series?

There was also an adaption of Battle Royale on the stage in the Philippines by students.  There were talks to make Battle Royale into a TV series on the CW Network but talks were canned after the 2012 release of the The Hunger Games movie as it would have just been seen as a ripoff and not the other way around.

The Hunger Games Series

The Hunger Games is a science fiction novel by Suzanne Collins which was first released in 2008.  After that a second book in the The Hunger Games series, Catching Fire, was released in 2009 followed by the third book, Mockingjay, in 2010.

The first Hunger Gamess book has been translated into 26 different languages.  The rights for publishing the book have been sold in 38 territories across the globe and it's obviously been a major sales success for the publisher Scholastic.  They said that when the first movie was released there were 26 million Hunger Games books in print which includes movie tie-in titles.  The books have done exceptionally well on the Amazon kindle and Amazon announced in March of 2012 that Collins was the best-selling author on the Kindle platform of all time.

The movie starred Jennifer Lawrence as the main character, Katniss Everdeen.  Josh Hutcherson (The Kids are All Right) also was in the movie as Peeta along with a star studded cast that included Stanley Tucci, Elizabeth Banks, Woody Harrelson, and Kiefer Sutherland.  The movie was co-produced by Suzanne Collins and the Hunger Games movie was directed by Gary Ross.

Plotlines

Now that you know that Battle Royale and The Hunger Games started of as books first let's compare the plotlines and stories.

Battle Royale Plot

Battle Royale premise is that Japan is ruled by an authoritarian government known as the Republic of Greater East Asia.  The Battle Royale Act was enacted essentially so the government could keep the public in control so there is not uprising.  It is also to make sure that kids learn to treat adults with respect.

Each year the government randomly select a class of students to compete in the “Battle Royale.”  Junior High School Students from Shiroiwa, a made-up town, are chosen and taken onto a bus assuming they are going on a field trip.  The bus and is gassed so everyone passes out and they are taken to an isolated island.

The students then learn that are required to fight the other members of the class to the death.  The game stops when 1 sole survivor remains and that student is declared the winner.  There are 21 boys and 21 girls in the class when the games starts.  The kids movements are tracked on the island by metal collars that contain tracking devices and microphones.  If anyone tries to escape the island a bomb detonates in the collar killing the wearer.  In addition if a student enters or is in a forbidden zone, which are randomly selected at the hours of 12 and 6, both a.m. and p.m, the bomb will automatically detonate.  During the announcements of the forbidden zones students who are killed are announced.  The Battle Royale lasts for 3 days and if every collar will detonate simultaneously and… nobody wins.

Each student is given a bags with compass, map, water, and a different weapon which can vary from good to bad.  Some receives guns or body armor while others just get a teapot lid.

The first Battle Royale was held in 1947 and 50 other junior high school classes were selected (prior to 1950, forty-seven classes were selected) annually to participate for military “research purposes.”

Hunger Games Plot

The Hunger Games focuses on 16-year-old Katniss Everdeen, who happens to live in the post-apocalyptic nation of Panem which is in North America.  (You know so everyone speaks English.)

Panem consists of the wealthy Capitol which is a technologically advanced metropolis.  Surrounding it are 12 poor districts united under the Capitol's control.  (Hey, this just sounds like Washington DC.)

The Capitol exercises political and military control over Panem in many different ways.  One ways is The Hunger Games, an annual event in which 1 boy and 1 girl aged 12–18 are selected randomly in a lottery from the 12 districts to compete in the games.  The selected kids are known as “Tributes” and they must fight to death until only 1 remains alive.  (Yeah, Battle Royale ripoff.)  The Capitol broadcasts the Hunger Games on national television for entertainment and as a reminder of who is in charge.

Like Battle Royale, the tributes are offered packs and weapons at the beginning but they must run to get them under a tent once the clock starts.

Katniss sister, Primrose, is selected is to compete in the 74th annual Hunger Games during what is known as “The Reaping” but as she is being taken away Katniss volunteer to be a tribute in her place.  Peeta, a guy from District 12, is chosen and later you learn that he has had a crush on her Katniss from awhile.

Katniss doesn't buy this as she believes it is a ploy for Peeta to get sponsors which can supply food, medicine, and tools to tributes they like during the games.  She later uses this to her advantage.

Characters

We've already discussed some of the characters in The Hunger Games but lets get into a bit more detail and compare different roles in both movies (and books).

*There will be some spoilers here.

Shuya Nanahara – Battle Royale's Male Protagonist

nanaharaShuya Nanahara is the primary male protagonist in Battle Royale.  The character in the beginning of the movie has a lot of trouble during his life.  His committed suicide but it is implied that that authoritarian government might have killed him for opposing the regime which made it difficult for him to get a job.   Nanahara's mother died while he was in third grade.

Shuya does not want to take part in the Battle Royale game and tries to his his wits and trust of other students to help him and others survive.  He forms an alliance with Noriko Nakagawa and Shogo Kawada.  He wants to help people escape but the pressure to kill other students to survive makes his group efforts futile.  He escapes death several times in the movie and Kawada helps him quite a bit since he was already this was his second Battle Royale.

He survives the contest and escapes the island with Noriko.

Peeta Mellark – The Hunger Games Male Protagonist

peetaPeeta Mellark, played by Josh Hutcherson, is the male protagonist in the Hunger Games series.  Peeta is the male tribute from District 12, alongside Katniss Everdeen.

At home he was the some of a baker which supposedly makes him strong and able to paint well since he decorated cakes.  That means he can camouflage himself in the woods by painting on himself.  (Kind of lame?)  Later this comes in handy when he has to hide from other tributes.

Peeta shows he is into the game from the moment they get to the Capitol even though it's clear he doesn't think he will win and does not want to participate.  Like the character of Shuya Nanahara he forms an alliance with other people to survive and takes advice from Haymitch, a District 12 winner from years ago.  Similarly Nanahara takes advice from Kawada in Battle Royale.

peeta katnissPeeta along with tributes he allied has a chance to kill Katniss.   Since he obviously wants to get with her he “saves her” by saying they should wait until she comes down from a tree.  Later Katniss helps him when he gets wounded.

Peeta makes it out of The Hunger Games alive with Katniss.  His fight is not just to survive and win but for love as well.

Noriko Nakagawa – Battle Royale Female Protagonist

nakagawaNoriko Nakagawa is Battle Royale's leading female character and Shuya Nanahara's companion and love interest.  She is cute and reserved in the movie and doesn't want to kill anyone either.

At one point in the story she falls ill since she was shot by another student.  Nanahara takes her to a medical clinic on the map to find Kawada hiding out there.  He helps treat her fever since he claims his father is a doctor.

She manage to keep everyone sane during the Battle Royale game.  Noriko Nakagawa and Shuya Nanahara are the only ones that survive and escape the island.

Katniss Everdeen – The Hunger Games Hero

katnissKatniss Everdeen is The Hunger Games main character and hero.  She volunteers for the games so her sister, Primrose, didn't have to go compete since she surely would have died.  Katniss has good hunting skills and her weapon of choice is a bow and arrow.  (Archery is really big now because of the movie and book btw.)   In addition she has good survival skills as she hides from other tributes.

During the games Katniss forms a friendship and alliance with Rue, a 12-year-old girl from the agricultural District 11. The implication is that she reminds her of Primrose.  Rue is killed in the story by another tribute in the games, which Katniss then kills. Katniss spreads flowers over her Rue's body.

Since Katniss and Peeta are seen as  “star-crossed lovers” a rule change is announced during the middle of The Hunger Games, which allows 2 tributes to win and they can originate from the same District.  The rule change was influenced by Haymitch after convincing Seneca, the head game master.

katniss bow and arrowAfter this surprising announcement Katniss begins looking for Peeta.  Using his baking skills he is hiding camouflaged style.  Since Katniss sees Peeta as a friend but more importantly a way to win The Hunger Games she nurses him back to health.  She pretends to fall in love to gain favor with the audience and sponsors.

When Peeta and Katniss are the two remaining tributes in the games they believe they both can go home alive.  However… the rules switch again so that there can be only 1 winner.  Katniss, being very smart a sly, is aware that they gamemakers rather have 2 victors rather that none at all.  She gets out poisonous berries called “nightlock” from her pouch  and tells Peeta that they both will eat them, which would result in death for both of them.  (Nightlock is probably supposed to be like Hemlock which killed Socrates.)  Seeing that both are intent on committing suicide they are announced the winners of the 74th Hunger Games.

After the games are over it is clear that Katniss is just well… not that into Peeta.  He realizes it was part of an elaborate plan to gain favor with the audience and to win. Even though he has clearly express feelings for her.

Although she survives the ordeal in the arena and is treated to a hero’s welcome in the Capitol, Katniss is warned by Haymitch that she has now become a political target after defying her society’s authoritarian leaders so publicly.

Shogo Kawada – Battle Royale's Mentor

kawadaShogo Kawada is the Battle Royale mentor to Nanahara and Nakagawa in the movie helping the on the island to survive.  He is quiet, stoic, and portrayed as a loner within the class.  He was put into the class shortly before they were taken to the island to compete in the Battle Royale as a transfer student.

During the movie you realize that he is intelligent and knows what he is doing.  As it turns out Kawada competed in the Battle Royale 3 years earlier and survived.  He had to kill his girlfriend Keiko though.

He forms an alliance with Shuya Nanahara and Noriko Nakagawa and it isn't clear whether they can trust him.  He supposedly knows a way to escape from the island and Battle Royale.

It is revealed that he deliberately transferred to the school, including another student, in hopes of participating in the game.  The reason?  To avenge Keiko's death by killing the controller of the game, Kitano.  He succeeds by making it seem like he is the last one left and that he killed Norkio and Shuya.  When in reality it was trick so that they would go into the school and kill Kitano.

Kawada, Nanahara, and Nakagawa then escape on a boat.  Since Kawada is injured he dies on the boat but the other escape and survive.

During the story he remains a bit of a mystery.  Whenever he is asked about how he knows how to do something he replies, “My father is a doctor” or “My father is cook” etc.  Despite this it's clear he is the most skilled and smartest person in the movie which is why he won the game twice.

Haymicth Abernathy – The Hunger Games Mentor

haymitchHaymitch Abernathy, played by Woody Harrelson, is the mentor to Peeta Mellark and Katniss Everdeen in The Hunger Games.  He was the winner of 50th Hunger Games when he was 16 and he gives advice to both of them about how to survive and win.

In the movie he is a bit difficult and eccentric, like Kawada, but he knows what he is doing.  (Part of the reason is that he is an alcoholic.)  He is the one of only 2 winners from District 12 in the games history.  He has a disdain for the Capitol and the games but mentors his proteges in an uncanny way so that they can win.  A bit similar to what Kawada does in Battle Royale.

Kitano – Master of Battle Royale

kitanoKitano is the master of the Battle Royale game.  He used to be the teacher to the Shiroiwa Junior High School class but leaves after a student stabs him.

He is the announcer that tells the students who had died and what forbidden zones they can't enter or be in.  Essentially he controls the map and where students can in addition to being able to blow-up the collars with a remote.  In the movie he is portrayed as having a tumultuous relationship with his daughter.

In the movie Kitano has a weird affection for Noriko Nakagawa.  He saves her during the game once scaring off another student and giving her an umbrella.  At the end he reveals a picture showing her the winner.

Kitano is killed in the movie by Shuya Nanahara with a machine gun avenging Keiko.

Seneca Crane – The Hunger Games Head Gamemaker

senecaThe character of Seneca Crane is played by Wes Bentley (American Beauty).  His role in The Hunger Games is the same as Kitano but he is known as the head Gamemaker.

Since the Capitol has advanced technology this allows them to control the map by throwing fire, creating vicious animals, and even make it day or night.  The gamemakers can also announce who has died with by broadcasting onto the dome covering the map.  A boom, symbolizing a tree falling, is set off when a tribute dies.

Seneca is dies The Hunger Games but not quite like Kitano.  He is forced to commit suicide since he let both Katniss and Peeta live and was outsmarted.  Guards throw him into a room that is beautifully decorated and on a table there i an elegant bowl of fresh Nightlock berries.  (He isn't shown eating them but you know what happens.)

Battle Royale vs Hunger Games Conclusion

If you've gotten this far thanks for reading the entire Battle Royale vs Hunger Games comparison.  As you can see there are a lot of similarities but differences.  Here's  quick reference and refresher list;

Similarities

  • Both are set in a Dystopian future.
  • People are forced to kill each other.
  • Kids are randomly selected.
  • They are tracked and monitored with devices.
  • They all need to kill each other.
  • There's a love story.
  • Masters of the games are killed.
  • People who have played the game give the 2 main characters advice.

nanahara

Differences

  • Battle Royale is much more bloody than Hunger Games (it is a PG13 movie).
  • Hunger Games focuses more on Katniss than any other characters.
  • Battle Royale focuses on different characters throughout the movie on Nanahara and Nakagawa.
  • The part of the movie showing “The Hunger Games” is short, about only half.

Basically the core idea of the both stories is the same and if you were to ask me it seems like The Hunger Games is a ripoff.

To be fair to Suzanne Collins it is hard to come up with a completely new plot in this day and age and find something that hasn't already been done before.  However, she said in an interview, “I'd never heard or seen Battle Royale.”  Mmmm, I kind of find that hard to believe but I'm pretty sure the publisher of The Hunger Games series told her to say that.  (You know how lawyers are.)  She claims that the idea came from watching reality TV and the Iraq war and she merged the two.

Erin Morgenteson who wrote the book “The Night Circus” admitted that her book was inspired by the 2006 movie “The Prestige” directed by Christopher Nolan and starred Christian Bale and Hugh Jackman.  (The Prestige was a book first as well.)  The Night Circus follows two young magicians that are pitted against each other but from a young age but I think they fall in love.  (I haven't read it.)  I give credit to Morgenteson that she was able to openly say she borrowed an idea from somewhere else.

Someone else should just come clean too.  Who wants to get reputation like Carlos Mencia?  (He steals jokes from other comics in case you didn't know.)  Of course with so many Kindle books sold I don't she cares. 🙂

hunger gamesI guess white people find it preposterous that a white person would ripoff a Japanese movie and story like Battle Royale.  That's the only explanation I can think of.

There are differences in The Hunger Games as it is a more gladiatorial plot and the story is better.  Personally if it's a choice between Battle Royale vs Hunger Games, even if I think it's a ripoff, the Hunger Games is a better movie.

Well in any case if you haven't seen Battle Royale or the Hunger Games I'd recommend you watch both and see if you agree or disagree with my comparisons of the characters and the plot.  I hope you have enjoyed this Battle Royale vs Hunger Games head to head comparison.  Do you have anything to say?  Let me know below.  I'd love to hear from fans of each movie thoughts and opinions.

Should I Switch from Blogger to WordPress?

http://adamyamada.singingdogs.net/files/2013/11/switch-from-blogger-to-wordpres

I recently got asked, “Should I switch from Blogger to WordPress?”  The short answer to this often asked question I get is, “Yes” you definitely should.  WordPress is a superior and much better blogging platform and content management system than Blogger.  There are a lot more features and 3rd party supported plugins which make the functionality of WordPress 1000 times better than Blogger probably ever will be.  Honestly I could go on for a long time listing reasons why you should switch from Blogger to WordPress.

Even if WordPress is a better blog software to use I don't' necessarily see a reason for everyone to make the migration over to WordPress.  It sort of depends on your needs and goals with your blog.

Most people use Blogger for their blogs since they just wanted something quick and easy.  Since Blogger integrates with Google and all of their products it definitely is simple to use.  A lot of Blogger blogs are mainly for sharing family photos, updates, and happenings privately with a family and friends.  Or it was something that was just needed for a short time period of time and it wasn't worth it to register a domain name to use and buy web hosting.  Other examples would be classes, soccer teams, school projects community bulletins, etc.  In my opinion if this is what you are using Blogger for you may not want to hassle with switching from Blogger to WordPress.

Blogger also runs in a cloud environment which makes it a stable software and secure blog platform.  (WordPress.com does as but self hosted WordPress blogs depend on what host you are using.)  While it definitely doesn't have as much functionality and there are not as much 3rd party development going on with Blogger it is still a great platform for those that want something simple.

If you've landed on this article I am going to assume you are considering switching from Blogger to WordPress and you've probably read about Google's changed Terms of Service.  Google's changed ToS basically states you may not own the content you make, which some people don't really like.  Even Matt Cutts, Google's head of WebSpam, uses WordPress over Blogger.  I wouldn't be surprised if Google's ToS was one of the reasons.

Also if keeping up a blog and your website is taking up more of your time and you looking for ways to monetize it, than you definitely are going to have to switch.  WordPress has a lot of plugin options and greater flexibility for you to try different ways to make money blogging.  Blogger has Google AdSense for monetizing a blog and that's about it except for getting private banner ads.  Keep in mind your theme would need to be able to handle placing them.

If you do want to switch from Blogger to WordPress Automattic, the company that developed and maintains WordPress, makes the process pretty straightforward and easy.  There is a Blogger Importer plugin which should work without a hitch (most of the time.)  There are a few issues I've had when helping clients switch over to WordPress to be aware of though.  For instance high quality images can be a bit of a pain especially if the person is picked a bad web host.  (Most of the time HostGator or an EIG company.)  Usually even with a lot of images and posts there are a few plugins for grabbing images and pulling them which make the process easier.

If you are happy with Blogger and it fits your needs for a personal or family blog and you are happy with it I don't see a reason to spend time switching to WordPress.  If you want greater functionality and flexibility a switch from Blogger to WordPress is probably in the cards for you.

I'd love to hear from my audience. Have any of my readers made the switch?  Was it hard or easy for you?  Have you switched a blog or website over from other CMS platforms?  Let me know in the comments below.

Writing Great Blog Posts Consistently is Nearly Impossible

great blog postsLately I've been trying to come up with ways to write great blog posts consistently for all my websites.  Everyone wants to write the best articles that their audience will really engage with.  I sort of had the sad realization that writing engaging posts consistently is something that lots of bloggers and content marketers struggle with.  Honestly, you can't always predict what people will like or hate until you've written it and it's gone up.  It sucks.

I've experienced this sad truth firsthand many times.  One of the most frustrating blog posts I've written was “Most Expensive and Cheapest Gas Prices around the World.”  I spent a lot of time researching and playing with numbers to make sure this was an accurate piece.   (That's saying a lot for someone who compared math teachers to nazis.)  Not only that but I choose the keywords and title for this article carefully.  It was well researched, SEO optimized, and had all the right ingredients to come out to be a masterpiece the internet would love.  Except… it failed miserably.

How does a blogger know when great blog posts have failed?  Usually it's when you've put a ton of effort into an article and nobody comments on it, nobody shares it on social media networks, and basically nobody likes it since Google Analytics is not showing anyone landing on it.  This is exactly what happened with my gas prices article.  Even though I did a lot of research and put a lot of time into writing it, people for some were not attracted to it.

To this day I still don't really understand why.  Usually in author's mind the post they wrote was “Epic” or “Awesome” or choose another word to insert here.  This is basically what I thought but I was wrong.  Hard to admit but it's true.

Let me tell you something, it doesn't matter how much money you have to analyze data.  It's damn near impossible  to predict what articles Google will rank you for, people will share, connect with and comment on.  Talk to professional bloggers and they will tell you the same thing.  “I spent hours writing what I thought was a great post, but nobody commented on it.  Then I just posted a picture with a few words and everyone commented on it.” was something I heard at Affiliate Summit recently.  Several other successful bloggers complained about the same thing.

This is really not an uncommon discussion to have with bloggers across the spectrum and different niches.  Sometimes it's just hard to know even if you've put in the time, research, and effort.  Those great blog posts that everyone loves seem harder to come by then a white truffle sometimes.

This is why I encourage blog coaching clients I work with to focus on Quantity over Quality in the beginning.  Sure, it's hard to know what other people will think is a great blog post but if you don't have enough posts up to see what people are landing on, it is even harder to know what you should be writing about.  The more content you have the easier it will be to know and figure it out.   Still, you will be pulling your hair out like other bloggers because it can drive you mad.

Maybe you can read my gas prices article and tell me why it sucks and nobody liked it?  Have you experienced the struggle to find those elusive epic and great blog posts?  I'd love to hear your frustrations and blog bombs too.

When Starting a Blog Focus on Quantity over Quality

quantity over qualityIf you are someone new to the world of blogging then I recommend that you focus your efforts on Quantity over Quality.  Notice I did not say “quality” first I said “quantity.”  When starting a blog I encourage clients I work with to put their efforts toward writing a lot of posts instead making them awesome.

I know this is not what most people are used to hearing and most other bloggers and writers will preach the opposite, Quality over Quantity.  That's not necessarily the best thought process when you are starting a blog.  The reason?  You will get too concerned with writing great blog posts, when in reality it's not going to happen if you are new and not used to doing it.

Looking back at my first blog posts, I cringe.  I was not that great of a writer but with effort, time, and lots of practice my writing has improved a lot.  Now I am a member of the Washington Automotive Press Association (WAPA) and the International Motor Press Association (IMPA).

I want you to embrace the fact that your first blog posts are going to well… kind of suck.  That is just the reality of learning to blog.  Once you can accept that in your head you will be ready to focus on getting articles up, a lot.  If you learn to do this consistently and develop what I like to call a ‘Blogging Rhythm' then writing killer blog posts will come naturally.  Quantity over Quality is going to help you make this happen.  Also you will get faster at writing which is an important skill to master.

For a second I want you to think back to your language classes in school.  Remember when the teacher would ask you to say a sentence.  You would try and then she would say, “No you are not using the correct noun.”  You would try again and get something else wrong.  The best way to learn a language is not how it was taught in textbooks or the classroom.  The best way is total language immersion.  This is where you either move to the country or the teacher doesn't speak a word of English to you.  This forces a student to think harder and work on speaking a lot of say French.  Total immersion language programs focus on the quantity of language instead of the quality in which you speak.  Eventually, hopefully, you will speaking of French will improve over time.

In addition if you don't have many blog posts up to see what people are landing on, it's kind of hard to know what you should be tailoring your writing on.  If you are working on quanity over quality, and not quality over quantity, of your posts you will have a better idea of what is working and not working for your blog.  I am prepared for the nasty emails and comments for saying this, but it's true.  Besides, I can tell you from experience running different sites that cover a range of topics.

I see a lot of clients say they struggle to come up with articles that will ‘engage' their audience.  Well I hate to burst anyone's bubble but if your blog is brand new you don't have a readership base.  You you have few posts up there isn't much reason for someone to find your blog, stay on it, and follow you.  It's a hard truth but that is the reality.

I just want people to understand I am not saying to throw-up a lot of bad blog posts at the beginning.  I just want you to realize that your first blog posts are not going to be perfect and I see too many clients I work with struggle.  They spend hours refining a single blog post almost to the point they don't want to read it or write anymore.  That's just not a good way to start your online career.

If you are not comfortable with my suggestion to put up articles as often as you can I understand.  Coming up with content daily or several times a day is quite difficult.  If it was easy though everyone would be blogging.

Few people are going to have a ton of success when they first start.  I didn't and it's taken me several years to be able to get to this point.  (I still have a long way to go.)  While I would link-up to some of my past bad blog posts I am not going to and hope that you just don't visit or see them.  🙂

What do you think of my decree to focus on quantity over quality?  Is this just crazy or are you going to accept my challenge?

Grand Theft Auto 5’s web portal EyeFind.Info isn’t a Website

For anyone that's been playing Grand Theft Auto 5 (probably every male between the ages of 20-45 years old with a PS3 or Xbox360) you know the web portal EyeFind.Info.  You visit this search engine on your smartphone in the game and it's used for email addresses for players and characters.

The other day I decided to visit EyeFind.Info in ‘real life', meaning on a web browser on my computer, since I assumed Rockstar would have put a funny mini-game or maybe there would be a cool website or ton of extras to Grand Theft Auto 5 they put on the domain.  To my surprise… they are doing nothing with it.  Currently this Apache page displays if you visit EyeFind.Info.

eyefind.infoI thought for a second that Rockstar games just used the domain name in Grand Theft Auto 5 and possibly they did not actually own it.  I checked and Take Two, the parent company of Rockstar games, does in fact own the domain name.  I guess they just didn't feel like putting up an active website for it though.

What's odd to me is that I am sure the EyeFind.Info is getting a lot of type-in traffic from players of Grand Theft Auto which are probably thinking the same thing as I did.   It seems odd to me that the marketing department and web developers they have didn't think to do anything with it.  I mean really?  It's not like Rockstar and Take TWo didn't bank enough money to throw-up something.

I checked some of the other domains in the GTA5 and noticed all of them displayed the same Apache page.  I think they should either;

  1. Redirect these to the Rockstar website.
  2. Build the domains into real websites as extras to GTA5.
  3. Put up advertising and videos for new games Take Two is developing and releasing.

Least they could do is just redirect the traffic to some GTA5 forum or the Rockstar website.  A lot of video game makers would kill for targeted traffic for gamers and they could make money on advertising.  (Of course why help your competition.)  Seems like they should be doing something with EyeFind.Info and the rest of the domain names they used in the game.  A team already built a Grand Theft Auto app for iOS.

Just another example of how big companies let good domains go to waste.  Remember it's always better to do something with a domain name instead of just letting it sit.  Would you visit this site if it was a parked page?

I know not everyone has the time or resources to build out a website on ever single domain they own.  However, a big company like Take Two interactive does.

What do you think of Rockstar overlooking using EyeFind.Info?  Have you seen companies do this before?

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