Wix’s Seo Contest Creates run on “Seo Hero” Domains

Wix has unintentionally, or intentionally, created a run on domain names with the term “Seo Hero” in them. Why is this? $50,000 dollars!

Wix, a website hosting and builder, announced a few days ago they were running an SEO (search engine optimization) contest.  The goal of the SEO contest is to outrank Wix for the term “Seo Hero”.

We’re going to create a new Wix website optimized with the search term “SEO Hero”. You’re invited to create your own website (feel free to use any platform). If your site ranks the highest for that search term in 4 months’ time, we’ll give you $50,000. Yes, it’s that simple.

There have been lots of domain names with the term “Seo Hero” registered over the past few days.  If you do a search you will see a lot of SeoHero.TLD domain names created beetween November 16th – 17th.

When you take a look at the FAQs for the contest it totally makes sense why.  There is this important rule listed there.

1. The domain you submit must be purchased on or after November 16

Ahhh, that makes seyour

Everyone is buying up Seo Hero domains in an attempt to win this contest and $50,000 dollars.  Since the contest was announced on November 16th people are grabbing any Seo Hero domain as fast as they can.  

When I checked Dynadot it showed no common SeoHero.cctld domain names available. As you can see in the picture they have been or will be bought up.  I've even noticed even many common domain name modifiers have been bought up.
Many have been pondering this question about the SEO contest though…

Can you rank for “Seo Hero” and win $50K?

Many in the SEO community are questioning whether it is possible to outrank Wix for term “Seo Hero“. Can an individual or company compete with the marketing dollars in Wix's arsenal? In addition to the SEO experts and SEO gurus on staff?

My thought is, NO, you cannot be competitive in this contest.  That is unless you know a journalist at every single major news publication around the world. At each of them is willing to link to your newly created website with the term “Seo Hero”. Getting those links in 4 months still would be hard. 

There are plenty of SEO companies I know that could beat Wix for the term “Seo Hero” in Google. However, these SEO firms can charge much more than $50K per month for SEO services. 

I remember going to Affiliate Summit and talking with several people from SEO companies there.  One representative from a well known company there told me the minimum amount they charge per month is just above $10,000.  Most of the corporate clients they have spend much more than $10K a month. I've even seen SEO bills per month higher than that.

None of these companies will spend time trying to rank for “Seo Hero” though. If they wanted to participate, they'll just find a client to expense the time too. Some wouldn't notice or care. 🙂

Seems the only beneficiaries in this SEO contest are Wix and domain name registrars.

Seo Hero Contest

Still want to try to compete in this Seo Hero contest?  There are a few requirements to the contest that participants should be aware of;

• Website must be in English.
• Entries must be submitted between to Wiz between November 16th – December 16th.
• You must follow Google SEO guidelines (no BlackHat or GreyHat SEO techniques)
• You need to use Google Analytics.
• In Google Analytics you must add the admin – judgewixseohero@gmail.com before February 16th.
• You must use a newly created domain name, purchased after November 16th.

This is a genius marketing move by Wix.  Normally I would never write about or care about anything Wix does. I only use self-hosted solutions and WordPress these days. So even if someone or a company does beat Wix and wins $50,000, it will have been worth IT in free promotional advertising and links. Unless you are smart like me use rel=nofollow on Wix links. 🙂

What do you think about the Seo Hero contest? Is it possible to rank for the keywords “Seo Hero” against a company with so many resources? Will have a SeoHero.tld domain help to rank on Google? Do you need to be an SEO expert to outrank Wix? Could you do it just by writing good articles or producing good content? Is it possible to do this in 4 months with whitehat SEO techniques?