The .ME Registy has announced that they are accepting applications for their premium domain program. This is part of the .ME registry trying to promote a wider use of .ME domains which has had some success. Examples would include About.me, a site where you can post a page about yourself, and Pulse.Me, an news app. In addition Facebook uses the URL shortener FB.me and Wordpres uses WP.me for their URL shortener.
While there has been some success the .ME domain extension it really only works for catchy words. I think About.me is probably the best example of this since it is easy to remember and makes sense. A lot of .ME domains just don't make sense in my opinion.
Like a lot of domain registries the .ME registry reserved premium domains. This is in an effort to try to ensure that companies and startups can build out the domains into viable products or services rather than just having them sit there and be parked.
The .ME domains part of the premium domain program this year are;
While the .ME registry could auction these premium domains names to the highest bidder this is a good explanation of why they are not doing that.
Why Doesn’t The .Me Registry Sell These Domains?
Our goal is to assign the very best premium domains to the best content. If we sold them outright, large domain portfolio holders who don’t intend to build websites or offer services would likely purchase these domains. We reserved these five domains so that they would be available to be used by companies, businesses and startups that provide a quality product or service. Ultimately, this has far greater value for our domain (.Me).
Let's be honest, money with strong financial and venture capital backing is going to be a factor. They are looking for great ideas for developing these premium .ME domains which standout though.
Out of those 5 domains I personally like Hire.ME the best since it would be ideal for a microgig competitor to Fiverr. The domain could also be used to create an Elance and oDesk type of freelancing platform. Alternatively it could be used for a jobs listing service. I think in this economy any of those 3 ideas would be great for Hire.ME.
Another one I like is Fund.ME since that could be used for a crowdfunding site such as IndieGoGo and Kickstarter. Fund.ME is catchy and easy to remember.
I would submit one of these ideas myself but I seriously doubt my application would be taken seriously. If you want to give it a shot and your name is “Jack Dorsey” than by all means apply to the .ME premium domain program. The deadline to apply for premium domain program is June 15 th, 2013.
Maybe you can kickstart the .ME domain extension with your awesome idea!
Catch me on Twitter @AdamYamada … if you can!