I got a lot of emails all the time from people asking me what SEO (search engine optimization) strategies and tactics I use. While I am happy to provide my experiences, thoughts, and frustrations about SEO I encourage people to always get additional information straight from the largest search engine, Google.
One video I usually always encourage people to watch is this Matt Cutts SEO talk which he presented during WordCamp 2009. (For those that don't know Matt Cutts is the head of Google's webspam team and he wrote Google's family filter engine.) While Google has made a lot of updates to their search engine algorithms since 2009, including Penguin 2.0 recently, what he says in this talk at WordCamp is still relevant today if you are a blogger or publication.
There is a lot of great advice in the talk and Cutts takes people through the basics of what you need to know. This includes why WordPress is great for SEO, finding the right keyword research using the Google Adword Keyword Tool, what you need to do to standout from the crowd, and even more.
Matt Cutts SEO advice is also very valuable. There are a lot of SEO myths out there which forums and blogs buy into. It's best to honestly get your SEO advice straight from Cutts and Google since that is who knows what is going on.
While I do think Cutts provides great SEO and blogging advice in this talk, keep in mind their are a lot of factors which might make or break your website or blog. Still it's worth watching the entire 46 minutes talk so you can better understand SEO.
Matt Cutts SEO Talk at WordCamp
Matt Cutts from the Web Spam team at Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches.
I hope you enjoy the video and if you learned something from watching it or got something out of it, please leave a comment below and let me know.
If you want to see the presentations slides more slowly you can view and download them here on Matt Cutts personal blog.
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