Recently I've been playing around with adding Schema Markup to enhance certain posts on this blog. Something I've just noticed and found out is that Schema Markup removes Google Authorship in Google's Search Engine Result Pages (SERPs).
In this picture you can see a NameCheap Review I posted awhile ago if you do a search for “NameCheap Review” in Google's SERPS. I wanted to see if implementing Schema markup would improve my Search Engine Optimization (SEO) rankings and give me higher Click-Through-Rates (CTR) to my sites.
Indeed the Schema markup I put on the page was being picked up and read by Google but it was no longer showing my Google Authorship picture profile next to the post. This means Google is cherry picking what Rich Snippet markup they feel is most relevant to show in a search query. This kind of makes sense but I thought Google wanted to show as much Rich Snippets to a user before they click on a website. They don't want to show the Schema markup (star ratings) along with the Google Authorship picture?
The fact that Schema Markup removes Google Authorship in the SERPs is just plain annoying and stupid in my opinion. They make a big friggin deal about implementing Schema but for reviews if it is going to override your Google+ picture, why would put Schema data in a review post?
Since I hadn't ever seen anyone else use Schema data and Google Authorship in the Google's SERPS when doing searches before I guess I shouldn't be surprised it didn't work. The thing is if it is the choice between Schema markup in a review and having Google display my Google+ Authorship profile, you'd go with the picture everytime. It creates more trust and I almost guarantee it will give you better CTRs to your websites.
Here is a post in Google's SERPS about Google celebrating 10 Years of Google Adsense. You can see my Google Authorship markup .
If Google wants to improve search quality and help people find “High quality content” (still trying to figure what the fuck that means to Google!) they should allow show both Schema data and Google Authorship in review posts. I am tired of finding this shit out the hard way!
Let's hear from readers of my blog since I know I have some from my analytics. Since Schema Markup removes Google Authorship would this encourage or discourage you from using it in posts on your blog and sites? Does Google make you angry sometimes since they are not always clear about these things?
UPDATE: Some people have asked me how to fix Schema data and markup from showing up in Google SERPS for you websites content and posts. It's simple, just remove all the Schema markup on pages and posts you don't want it showing up on in SERPs. It might take Google a few days to over a week to update and show your Google+ authorship picture.
I removed Schema markup from this websites as it doesn't make sense to have it here. If this was a review or ratings site it probably would be a good idea to have Schema data implemented on pages.